The Customer DNA Report

Your buyers already know why they won't buy from you.
But Do You?

Sherlock reads the psychology of your cold buyers — their fears, objections, and exact language — and hands you a forensic report ready to be deployed across every piece of marketing you own.

Starting at 720 € and delivered within 5 business days.
6 ×
ROI Increase for German Startup
$2.2M
Extra Organic Revenue for US B2B Tech
$375K
Pipeline Generation for MVP Gurus
16+
Years buyer psychology in the field
What They Said After

The report changed how they sell, write, and think.

Vanjo Wolkk
Vanjo · Wolkk
Indonesian dev recruitment for DACH/AU

"I was shocked how accurate this was. It described our buyers better than we could ourselves. We changed our entire website the next day."

Christel
Christel · GenX Business Mentor
Executive coach for senior leaders

"I felt hope reading it — and by the end, relief. This is my north star positioning doc for everything."

Soren Bruntgens
Soren Bruntgens · Plant My Tree
Founder, Sustainability

"Running this process was the best business decision I made in 2024. We saved €60K in ads and our leads went up."

Anton
Anton · MVP Gurus
Founder, Australia

"Done what would take hours and an expert to do. The price point is nothing compared to the value. Just spend the money."

Live Example
See a real Sherlock report before you buy.
Full report for a real client — unedited. See exactly what you get.
View Sample Report 1 (EN) → View Sample Report 2 (EN) → View Sample Report 2 (DE) →
Already used Watson?

Watson showed you where your copy loses cold buyers. Sherlock is what happens next. It goes two levels deeper — into the psychology, the exact buyer language, the fears and objections your buyers carry before they ever land on your page. Watson is the symptom check. Sherlock is the full investigation.

The Real Problem

You're having the wrong
conversation with your buyers.

Your website, emails, and ads say one thing. Your cold buyer hears something different. That gap is why good offers sit unsold.

Your website says:"Scalable solutions with a proven track record."
Your sales page says:"Full-service strategic digital partnership."
Your LinkedIn says:"We help businesses grow through innovative frameworks."
Your buyer is actually thinking:"Please don't disappear after onboarding. I've been burned before."
They're silently asking:"Am I signing up for more management overhead? I can't take that right now."
Their real fear is:"What if I spend money on this and nothing actually changes?"

You're not failing because your offer is bad. You're failing because your message describes you while your buyer quietly screens for risk.

That gap is called the buyer language gap. Sherlock finds it.

Is This For You?

Sherlock is for founders
who already have traction.

You don't need this if you're still figuring out what you sell. You need it when you know what you sell, but cold buyers aren't converting the way they should.

Get it if you...
✓Do €15K+/month and are stuck on cold traffic that doesn't convert
✓Post content consistently but get likes, not clients
✓Run a service, consulting, agency, or SaaS business
✓Have a great offer you can't seem to put into words cold buyers respond to
✓Want one document that anchors every piece of marketing you create going forward
Skip it if you...
✗Haven't got any paying clients yet (solve product-market fit first)
✗Want someone to write copy for you — this feeds your copy, it doesn't replace a copywriter
✗Already know exactly what your buyers think and can articulate it word-for-word
✗Are happy with your current conversion rate from cold traffic
The Method

What Sherlock actually investigates

Most audits look at your copy. Sherlock looks at your buyer. The 6 psychological layers that determine whether a cold prospect trusts you enough to act.

💭

Dreams

What your buyer actually wants to feel, achieve, and tell their peers. The emotional payoff that makes them reach for their wallet.

🚧

Objections

The specific reasons they've walked away from offers like yours before. Every objection has a script that handles it. Most founders don't have it.

😰

Fears

The unspoken risk calculations happening in their head while they read your page. Wasted money. Wrong fit. Burned again. These kill deals quietly.

😤

Frustrations

What's already failed for them. The tools they tried, the agencies they hired. Name these and they feel seen.

🧱

Roadblocks

What's actually stopping them from buying right now — budget approval, team buy-in, past trauma. The stuff nobody addresses in your category.

🎯

Exact Vernacular

The specific words, phrases, and sentences your buyers use before they buy. Copy-paste these into your marketing. Watch what happens to your response rate.

What You Get

One report.
Every piece of marketing gets sharper.

A forensic Customer DNA Report — 40 to 90 pages — built around your specific ICP. Formatted for copy-paste deployment across every channel you own.

1

Full DOFFA Buyer Psychology Profile

Dreams, objections, fears, frustrations, roadblocks, and assumptions — mapped for your specific ICP. What your buyers say before they buy, organized for immediate deployment.

2

Exact Buyer Vernacular (copy-paste ready)

The authentic language your buyers use — phrases, sentence structures, specific words. Drop these into headlines, emails, and ads. Readers think "how did they know that about me?"

3

Psychological Tripwires and Repositioning

3 specific triggers that flip passive readers into active buyers. Plus a repositioning playbook showing how to reframe your offer in the language your buyer already uses.

4

Objection Handling Playbook

Word-for-word responses to your buyers' most common objections. Built from what your buyers actually object to. Sales teams have used this to close deals they previously lost.

5

Competitor Experience Mapping

What your buyers tried before finding you. What failed. Why. And how to position your offer as the logical next step without badmouthing anyone.

6

Growth Opportunity Universe + 30/60/90 Day Plan

A visual map sorted by impact and effort. No guessing what to fix. The 90-day plan tells you exactly what to do — starting this week.

7

Channel Action Items and FAQ Blueprint

Specific recommendations for your website, emails, LinkedIn, and ads — built from your buyers' actual psychology. Plus an FAQ that handles objections before the sales call.

Results

What buyer language
actually produces

6×
Ready24 — Investor Return

Sextupled an investor's capital using SEO and buyer language. 10,000 units sold. National media coverage in Süddeutsche Zeitung, Handelsblatt, Stern, and others.

$2.2M
B2B Tech Client — SEO

Deployed Sherlock's buyer language across organic content and landing pages. Generated $2.2M in additional revenue within a year and without increasing ad spend.

-33% CPL
Plant My Tree — CRO

Took the language findings into paid ads. Cost per lead dropped 33%. Saved significant budget by speaking directly to what buyers feared most.

The Process

How Sherlock works

No survey chaos. No 90-minute onboarding calls. Answer a short intake form and Sherlock does the investigation.

0:00 / 0:00
1

Fill out a short brief

Your offer, your ideal client, your current messaging. About 15 minutes. No prior marketing knowledge needed.

2

Sherlock investigates

16 years of buyer psychology applied forensically to your specific ICP and offer. No generic frameworks. No guesswork.

3

You receive your Customer DNA Report

A fully formatted, interactive HTML report within 5 business days. Read it once. Use it for every piece of marketing you write for the next 2 years.

4

Deploy it across everything

Website. Emails. Ads. Sales calls. Outreach DMs. The report tells you exactly where to use each piece of language and how.

Questions

What people ask
before they buy

Do I have to use Watson first?
No. Sherlock is a standalone product. Watson diagnoses surface-level symptoms in your existing copy. Sherlock builds from the ground up — starting with your buyer's psychology, not your current page. If you've used Watson, Sherlock is the natural next step. If you haven't, you'll get the same enormous value.
What exactly do I receive and how?
A 40–90 page Customer DNA Report delivered as a formatted HTML file. It includes your full DOFFA buyer psychology mapping, exact buyer vernacular, psychological tripwires, objection handling playbook, competitor experience map, growth opportunity visual, and a 90-day action plan. Delivered within 5 business days of your intake form.
I'm not a copywriter. Will I actually be able to use this?
Yes. The report is written for founders and business owners, not marketers. Everything is in plain language. The buyer vernacular section is literally copy-paste — take the phrases, drop them into your website or emails, done. The 90-day plan tells you what to work on in what order.
How is this different from a generic AI report?
Sherlock is built on 16+ years of buyer psychology research, Bo Freimuth's specific methodology, real customer interview data, and industry-specific sales patterns. Every report is built around your specific ICP and offer. The output is forensic, not templated.
What does "starting at" 720 € mean?
The 720 € report is the standalone Customer DNA Report — you receive the full forensic breakdown and work through it yourself. You can add a 60-minute strategy session where we walk through the findings together, identify your top 3 priorities, and leave with a clear action plan. You also get 30 days of direct access to ask questions and get real-time feedback as you deploy the language across your marketing — all for an additional 1.280 €.
How long will I get use out of this?
Buyer psychology for a specific ICP doesn't change every quarter. Most clients use their report for 12–24 months as the reference document for every piece of content, email, and ad. A north star document — not a one-time fix.
Get Started

Your buyers already know what to say.
Now you will too.

Stop guessing what cold buyers need to hear. Get the forensic breakdown of exactly what they think, fear, and need — before you spend another euro on ads or outreach.

Report only
720 €
Full Customer DNA Report delivered within 5 business days. Deploy it yourself.
Report + Done-with-you
2,000 €
Report + 60-min strategy session + 30 days of direct access to us.
🔒
30-day money-back guarantee. If you go through the Sherlock report and don't find a single buyer language insight you can deploy in your marketing, ask for a full refund. No friction.

Questions? Contact